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5 Passive Ways Marketers Can Reduce Their Customer Acquisition Cost (CAC)

5 Passive Ways Marketers Can Reduce Their Customer Acquisition Cost (CAC) Customer Acquisition Cost (CAC) is one of the most important digital marketing metrics. It allows you to determine the profitability of your business.

Overspending on acquiring customers will kill your profits (and your business). Fortunately, there are numerous steps you can take to reduce your CAC and thus, generate more profits. Here are 5 passive ways you can reduce your CAC as a marketer.

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