This lecture contains the Types of Digital Marketing. Content Marketing.
SEO – Search Engine Optimization.
SEM – Search Engine Marketing
SMM – Social Media Marketing
Pay-Per-Click Advertising
Affiliate Marketing
Email Marketing
Instant Messaging Marketing
Video Marketing
In this lecture we are discussing,
Content marketing is one of the best indirect types of digital marketing. Usually, businesses market themselves by promoting their products, services, or branding. With content marketing, you shift the focus to promoting your value through useful and relevant content. Good content should be the foundation of your digital marketing strategy. Content marketing encompasses many forms of content. Blogs, videos, social media posts, e-books, brochures, info graphics, case studies, and templates are all examples of popular content types on the web.
SEO helps you optimize your website and online presence so that you bring in high-quality website traffic with high conversion potential. It is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a webpage to users of a web search engine.
Search engine marketing (or SEM) often gets confused with SEO because both have very similar names. Both also deal with search engines like Google or Bing. But these two types of digital marketing have some important differences.
social media marketing involves using social platforms as channels for brand promotion, target audience growth, driving website traffic, and increasing sales. Social platforms are the center of SMM.
0 Comments