Dr. Lily Jampol, a lecturer at Queen Mary University of London School of Business and Management, studied how gender bias affects performance feedback. Her findings indicate that people “soften” feedback for women with the perception that women are "sensitive" or "emotional." This effect held whether the reviewer was male or female, and reviewers did not recognize that they were softening their feedback for women. Employees would rather receive truthful, if harsh, feedback, Jampol said, and telling white lies can lead to resentment and demoralization.
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