What is a focus keyphrase? | Yoast SEO for WordPress

This video about focus keyphrases is part of the free online Yoast SEO for WordPress plugin training. Learn more about how to use Yoast SEO for WordPress in our free online course at This course includes reading materials and quizzes.

► About this video
The focus keyphrase is the search term that you want a page to rank for. You want people to find your content when they search for that particular phrase. That is why it is quite important for SEO. In this video, we explain what a focus keyphrase it, how you can choose one, and what kind of focus keyphrases there are.

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► Items discussed in this video
0:00:00 - Introduction
0:00:20 - What is a focus keyphrase?
0:01:31 - Why is the keyphrase important?
0:01:51 - Choosing a focus keyphrase
0:04:07 - Different keyphrase types
0:05:28 - Key takeaways

► What should you watch next?
Do you want to know how to optimize your focus keyphrase? Check out this video:

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‣ Yoast SEO back end tour:
‣ Yoast SEO Premium:

► About the Yoast SEO for WordPress plugin training
In the Yoast SEO for WordPress plugin training, you learn how to set up and use the Yoast SEO plugin. But we also teach you a lot about SEO. After the training, you will know what the plugin can do for you out of the box. And, equipped with the additional SEO knowledge, you will know what to do to make the best of it. The benefit? Your site will be SEO-friendly, which will reflect in your improved rankings. What a win!
The Yoast SEO for WordPress plugin training is valuable for all users of Yoast SEO who want to use the plugin to its full potential. You don’t need to have a technical background to learn and apply the tips we share in this course. Just follow our lead, and your posts and pages will get the optimization they deserve in no time!

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Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. Because our mission is 'SEO for everyone', we want to share as much knowledge as we can. That's why we offer three free courses on SEO, how to create your own WordPress website, and how to get the most out of the Yoast SEO plugin.
We also offer more specialized training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, and more. All our training courses are developed by world-class SEOs and education experts trusted by the world's biggest brands. Whether you're a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.

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